I’m thrilled to introduce my latest book, The Brand Revolution: How Purpose is Evolving. This is a must-read for every marketer—a topic that should be at the forefront of your mind each day, like a mantra. In this book, I delve into the rapidly changing landscape of brand purpose, addressing the rising skepticism around “purpose-washing.” I explore what consumers really want from brands in today’s world.
Through eye-opening case studies and dynamic role-plays, I take you on a journey to uncover what’s next for brand purpose. I challenge businesses to step up, to move beyond hollow claims and align authentically with the societal values that resonate with today’s consumers. It’s about building real, lasting connections that go beyond the surface.
This book represents the culmination of my many years of research, personal experience, and passionate dedication to this evolving field. Through lectures, courses, and mentorship, I’ve worked to distill the most critical insights for understanding why a brand’s reputation is more important than ever. I hope it will inspire you and provide a fresh perspective on the future of brand purpose.
Enjoy the journey!
